A customer experience is an interaction between an organisation and a customer. Every time a company and a customer interact, the customer learns something about the company.

Depending upon what is learned from each experience, customers alter their behaviour in ways that affect their individual profitability and loyalty.

Customer Experience Management solutions look the environment by gathering and analysing information about the dynamics of interactions between companies and customers.

CEM4Mobile is a turnkey CEM solution from QAim for mobile content services. It boosts trend analysis for problem detection and tailored services for problem resolution.